ThinkBuzan CEO Interviews Top Innovation Author Stephen Shapiro

September 27th, 2011

27th September 2011, by Chris Griffiths

Last week I had the great fortune to interview Stephen Shapiro, one of the foremost authorities on innovation in business and author of one of my much loved books on the subject – 24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change.

We chatted about his new book Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition which highlights how many of our current efforts to boost innovation can actually destroy it! Watch the interview and learn about some of Stephen’s counterintuitive yet proven strategies for encouraging innovation in the workplace.

Watch my interview with Stephen Shapiro here:




Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition by Stephen Shapiro is out on 29th September 2011 and is available on Amazon.  Visit www.steveshapiro.com for more information.


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