Force Field Analysis is a decision making technique used and developed by Kurt Lewin during his work as a social psychologist. It provides a framework that helps identify the factors that influence a situation, originally applied to social situations. His theory was then broadened by John R. P. French, a Professor Emeritus in Psychology, who related it to the workplace.
How does it work?
The technique is used to gain an overview for a potential organisational change, and the reasons for/against it, to aid the decision making process.
First of all, any factors of the decision that might affect the business must be identified, whether they are for it or against it. Then, each factor will be assessed and scored based on its impact on all aspects of the business.
The purpose of the technique is not only to decide whether or not to go ahead with the decision, but also to increase its chances of success by strengthening the factors supporting it and weakening those against it.
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