Category: How To

We’re exposed to hundreds of media messages every day making it increasingly more difficult for marketeers to cut through the clutter. Those that have it will use money in an attempt to get a leg up on their competition. But, those that are most successful are the ones who use creativity to increase their exposure.

Creative marketing is the generation and execution of communicating unique messages in an inventive way. This allows a message to be remembered, leading to higher brand recognition and consequently, increased sales. Creativity is the secret weapon to outsmarting, rather than outspending, your competition. Read on to discover how you can become more creative with your marketing to make a lasting impact in the marketplace.

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Creative blocks can happen to us all, whatever field of work you’re in. When you feel you’ve hit that dreaded wall, it can be difficult to stay inspired and motivated to push through to the other side. Often you’ll find that taking a step back and having a break from your work is a great way to clear your head, so you can return to your project with a fresh mind. Some of the best ideas come from unexpected places and viewing your project from a new perspective can do wonders for your inspiration.

Adjust your mindset and re-think the way you approach your work with Mind Mapping. Mind Mapping is a form of visual thinking which allows you to explore a subject or idea using keywords, which trigger associations in the brain to spark further ideas. Visual thinking is known for the powerful way in which it can boost our memory, productivity and creativity. By using Mind Maps to view a subject in a different light, you’ll find you’ll begin to unearth some of those all-important light bulb moments.

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Often associated with a spider diagram, concept map or brainstorm, a Mind Map is a visual thinking tool. Mind Maps provide graphical representations of ideas, displaying them in a non-linear manner. With a distinct combination of colour, imagery and visual-spatial arrangement, Mind Mapping works in harmony with our cognitive functions. For instance, your memory, ability to learn, analyse, and even your creativity, can be enhanced with the practice of Mind Mapping. By mapping out your thoughts, the technique utilises keywords to trigger associations in the brain, sparking further ideas. Generally used to visualise, organise, and classify ideas, Mind Maps are the perfect tool for revision, finding creative solutions, problem-solving, writing and making decisions.

Mind Maps can be drawn by hand or using software such as iMindMap 11. Mind Maps have the capacity to expand your thinking far beyond the limitations of standard note-taking. By following these steps and incorporating Mind Map-specific elements, you’ll be able to boost your thinking, fueling your most powerful ideas yet.
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Text-heavy documents and presentations make information harder to digest – fact. Could you recall the contents of ten pages of text? Us neither.

With a visual thinking tool like iMindMap 11, you can ‘get the picture’, without getting bogged down in weighty documents. Engage with day-to-day information in a more meaningful way. Create easy to comprehend, visual overviews of complex topics, projects or data using keywords, colour and images, without losing any of those crucial details.

Today, we’re sharing some of the unique ways colour and imagery will help you to capture, memorise and present your best thinking using iMindmap 11. Take a look below to find out how…

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Problem-solving is at the centre of what we do every day. Whether it’s an issue faced at work, or you have a task that requires some investigating, thorough research is key to moving forward successfully. In iMindMap, outline your findings, spot connections between thoughts, and create an action plan for how to successfully overcome whatever obstacles lie between you and your goals.

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Let your creativity shine this summer with iMindMap. With 7 unique and visual workspaces, there’s no excuse to let your productivity slip this summer. Get everything you need to expand on your greatest thinking and launch your ideas into action ready for a successful rest of the year. Today, we’re giving you three ways that iMindMap will maximise your creative thinking for the months ahead.

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We are more likely to engage with data when it is presented clearly and with context. With iMindMap’s Organisational Chart View, you can set out information, thoughts and processes as part of a structured bigger picture. This week, we’re providing you with some Org. Chart inspiration. Read on for 3 ways you can get more out of this brand-new iMindMap view.
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Every year, spring brings new beginnings and fresh opportunities. It’s the perfect time of year to innovate and breathe new life into your goals. Use iMindMap’s different workspaces to visually spark, develop and launch your brightest thinking this spring, and rejuvenate your focus in time for the rest of the year.
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Every successful product launch, long-term project or daily task stems from one idea. Ideas can come out of nowhere. On your morning commute, in the shower or even in the middle of the night. But, when inspiration dries up, how do we generate new ideas? Instead of grinding to a halt, we’re here to help reignite that creative spark.

Below, we’ve noted down 3 reasons why iMindMap Ultimate is the place for your ideas to form and flourish.

A place to capture your thoughts

Ideas can be fleeting. And when they are, it’s vital that you’re keeping them safely stored. In Fast Capture View, quickly gather these crucial moments of inspiration by firing them onto your colourful canvas. With no distractions to interrupt your thoughts, you’ll have the flexibility and freedom to let your thoughts flow. The unique thing about this view is its speed. Using keywords, you’ll trigger associations in your brain helping to inspire new ideas. You can use Fast Capture as a nursery for infant thoughts and ideas, ready to be developed whenever you are.

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Studies have shown that three-quarters of our time is spent retrieving information. And it’s seriously diminishing our concentration. When important information is spread across a variety of different tools and programmes it makes it tough to get things done. The truth is, when our attention is scattered we often lose sight of our end goal. Focus can be the difference between success and failure, but luckily we’re here to help improve yours.

Mind Mapping will let you cut through the noise and give you the freedom to think. In a tool like iMindMap, you’ll be able to tidy up cluttered information and increase your concentration. Below, we’ve noted down our top tips to reclaim your focus. Take a look and put them into practice by downloading our free 7-day trial today.

Cut the clutter

Information can be overwhelming. When we experience information overload, our brains become fatigued and we end up being more forgetful – neither of which is ideal. In your Mind Map, break down large amounts of information into bite-sized chunks by using keywords. This will condense your information into a more manageable load. Cut through the noise and use filters to only see what’s important to you right now. By capturing the most crucial details, you won’t get flustered by what requires your attention, and stay focused on the task at hand.

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