In today’s multi-channel society, there are endless ways for companies to communicate with their consumers. By sending a consistent message across each marketing channel, brands can build and deliver a seamless customer experience that will increase sales and elevate their reputation. By always keeping your company’s mission in mind, you can use Mind Mapping and iMindMap to create an effortless, fully integrated marketing campaign for your brand. Here’s how…
To create a successful marketing campaign, it’s essential that you identify your target audience and understand how and where they consume content. Get your campaign off the ground using iMindMap’s Fast Capture View. With an infinite canvas, you can quickly capture all of your initial research ideas into self-organising bubbles. As you learn more about your audience, switch to the Brainstorm View and colour code sticky notes to organise ideas with ease. Use Relationship Arrows to link your thoughts together with a digital string and highlight key connections.
Ensure your market research is thorough by switching to the Mind Map View and using the Mind Mapping technique. Mind Maps link and group concepts together through natural associations. This helps you to generate inventive ideas, spot useful connections, and prompts you to fill in gaps where your research is weakest. Your Mind Map will help you to build clear consumer profiles. Use coloured branches to detail your audience’s demographic, attitudes, interests and behaviours, and provide evidence and examples with attachments. Use this method to focus your time and effort on crafting a campaign that speaks directly to them.
You might think that pulling all your ideas together into a meticulous marketing plan would be a huge headache. However, with your campaign’s budget, content schedule, performance indicators and more mapped out, you will be able to identify what needs to be done and when. Assign each element of your plan to a branch on your Mind Map. From here, you can develop every area by adding extra details on to child branches, leaving no stone unturned. The radiating nature of a Mind Map encourages associations and creative connections, whilst maintaining a coherent and organised structure that’s easy to follow.
Attach images, icons, files, web links, videos and notes to your branches in iMindMap’s Mind Map View to add layers to your plan without clutter. Once you are ready to bring your marketing plan to life, switch to the Time Map View, and watch as your branches convert to set tasks. Use Milestones to group tasks together, and break your marketing plan down into short-term, achievable chunks.
Your company’s content — including its web pages, blogs, adverts and social media channels — must convey a consistent message in order to create a well recognised brand. If you have different teams working on separate elements of the same marketing campaign, it’s vital that all contributors follow the brand’s agreed style. This will deliver a consistent use of language, tone of voice, and type of imagery. Use a Mind Map to create a style guide that will help to align your marketing message for a stronger brand identity. Mapping out your style guide will help capture every detail in one visual, easy-to-follow snapshot.
With everyone working towards a common goal, synergy flourishes and success follows. Make your style guides engaging and easy for your team to follow using visual elements to illustrate your ideas in a clear road map. Choose from iMindMap’s extensive Image and Icon library, upload your own, or draw them straight onto your canvas using the Sketch Tool.
Review the results of your marketing campaigns regularly, and measure your performance against objectives using a Mind Map. Whether it’s brand awareness, post engagement, or sales that you’re reviewing, a top-down view of your results on one canvas makes it simple to spot your most effective marketing efforts. If anything needs updating or changing, you are free to make edits and add in extra detail without impacting on the whole marketing plan within iMindMap.
With iMindMap, you can export and share your performance review in a wide range of formats – as an image or document – for a digital snapshot that’s ready to shine in any meeting. Switch to Presentation View and share your results with your team in an engaging and memorable presentation.
The power of Mind Mapping will help you to regain control of your integrated marketing, hit new heights of productivity, and effectively engage with your growing audience. iMindMap 10 provides a powerful and agile platform to research, plan, develop and implement your best marketing tactics. It can help you fully integrate your marketing, for a stronger brand identity and seamless consumer experience, that together add value to your bottom line.