Creative and different are not the first two words that spring to mind when you hear ‘accountancy company’. Not to say that accountants are uncreative, but the industry image is distinctly lacking in colour.
Online accountancy company, Crunch, certainly can’t be accused of being ‘grey’. One look at their website and blog and you are confronted by bright colours, content full of personality, a complete absence of jargon and surprisingly frequent movie references. They even refer to their base of operations as Castle Crunchenstein.
Everything about Crunch is designed to take the pain out of sorting your finances – they make complicated simple and dull fun. It is no wonder then that the MD of Crunch came to us for iMindMap – that’s what our software is all about. What we know, and what Darren from Crunch knows, is that grey pages full of unintelligible business jargon may look the part, but that doesn’t make them effective. Boredom and confusion do not incite innovation or efficiency.
I spoke to Darren Fell, MD of Crunch, to find out more about this up and coming company and how they decided to bring Mind Mapping into the equation.
Crunch was created as a forward thinking approach to accountancy solutions for small businesses and freelancers. By combining an easy-to-use online system with expert advice ready at the end of a phone when needed, Crunch developed a streamlined new process centred around the customer, not the accountant.
Darren says that he has been instinctively using Mind Maps for a long time. Only a few years old, there have been a lot of components involved in the development of this unique company. Whenever he has had to try and get his head around a solution, he would go and hide away in a café somewhere and Mind Map it out. However it wasn’t until Christmas 2010, when he was putting his business plan together, that it dawned on him that he could use this tool on a whole new level.
After exploring the different options available, Darren settled on iMindMap, because it was “the best and most organic out there”. He began by using iMindMap to codify the whole of the business.
By drilling down into each department and their specific concerns, Darren can now ensure that they all have a clear sense of direction and focus. Every department has their own Mind Map to refer to, with their goals clearly laid out. The original main map provides the whole picture for Darren to oversee what each department is doing.
Everyone is in the loop and on the same page. This simple model keeps the whole company focused on where they want to go, constantly driving forwards and fueling the creative energy that radiates from their website.
When working on a new product, they try to make it as simple on the outside as possible for the users. As we well know, that kind of simple and intuitive interface is actually very complicated behind the scenes! iMindMap’s project management tool helps them to keep development organised and on track.
There are processes for every person at Crunch to follow, which creates an awful lot of information that is hard to document. Darren now uses a Mind Map to outline every process, keeping it clean and clear and on one page.
Crunch are now even starting to take their Mind Maps outside of Castle Crunchenstein. When working with new clients, rather than giving them a long boring list of everything Crunch can offer, Darren simply presents them with a Mind Map.
“Bang – piece of colour and they get it straight away.”
Crunch are an exciting and fast-growing company, using iMindMap the way we always envisioned it would be used. They provide an excellent example of thinking differently and putting a creative spin on a tired process, and it puts a bounce in our step just to know that we’re a part of it.
Dive in to the Crunch world at www.crunch.co.uk to see what it’s all about.
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