Tony Buzan’s ‘Most Important Graph in The World’ is the basis for creative thinking and an early foundation of Mind Mapping. The graph reveals the secrets of how to apply the key principles of memory to drive business and personal success. Research shows that people forget more than 50% of the information they receive during communication. The Most Important Graph in The World will help you to understand the patterns of memory and gives you a proven formula that will make your next presentation unforgettable.
If you’re curious about the Most Important Graph in The World, in this blog we’ve stripped it down to its main components. Read on to learn more:
P – Primacy Effect:
The Primacy Effect states that we are the most receptive at the very beginning of our learning period. So, when you’re communicating first impressions are important. If you are giving a lecture or a presentation make those first opening moments bold and intriguing. This will ensure that your audience sits up and pays attention to what you’re about to say.
R – Recency Effect
The Recency Effect is quite the opposite to the Primacy Effect. It explains that we remember things that happened to us most recently with clarity. The graph predicts that you’ll remember the most recent thing you ate, last holiday you went on or the last person you spoke with. On the opposite end of the graph, the Recency Effect states that you remember your ‘lasts’ as well as your ‘firsts’. It’s important to end your talk with the points you want your audience to really take home in order to leave a lasting impression.
VR – Von Restorff Effect
As you may know, our brains will remember something if it’s unique and less ordinary. If you ask your audience which landmark they associate with Sydney, Australia, the majority would answer its Opera House. Likewise, with Paris, it would be the Eiffel Tower. These famous buildings stand out from the crowd, so our brains remember them. Think of these as Von Restorffs. If there’s a particular part of your talk that you want to make a big impact, think about introducing a prop that people will have a hard time forgetting.
A – Association Effect
When you think about it, our brains are wonderful things. They have the ability to make connections and draw associations between millions of things. And by doing so, we will remember them far more clearly. The use of metaphors and analogies will help to break down complex topics within your presentation and connect them to things that are familiar to your audience. Associations help your audience to understand key points and also enhance our recall ability for particular topic areas.
U – Understanding and Misunderstanding Effect
It is important to always bear this principle in mind when communicating with others. The Understand/Misunderstanding Effect states that it is possible for a listener to remember something ‘accurately’ that may not have actually taken place. This is down to the way our minds wander, daydream and make connections. During your next talk, think about where there are potential pitfalls for misunderstanding. Ensure that these are presented as clearly as possible to reduce this effect as much as possible.
I – Interest Effect
The Interest Effect is placed on the curve of The Most Important Graph. It may sound obvious, but the more interested you are in a subject the more likely you are to remember. It goes without saying that if you’re not interested in a subject, you probably won’t remember a great deal of it. Keep your message strong and simple throughout your talk. Delving too deep into smaller details will lose your listener’s interest, and you will be lucky to then get it back.
M – Effect of Meaning
The smiley face on the graph indicates that moment when we gain insight into what we’re learning, the meaning behind it and how we can apply it to our own lives. This is the very moment when our brains collect all of the information from the graph and have that ‘eureka’ moment. Following the stages of the Most Important Graph, you should lead your audience to this point by connecting gaps in their knowledge and by delivering information in a memorable and engaging manner.
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Get the Tony Buzan Special Edition Pack now for just £199 and hear from Tony himself on the importance of memory, learning and creativity. Available for a limited time only.← This is how to start your week right Keep on track of end-of-year work with iMindMap →