What is Mind Mapping?

A Mind Map is a visual diagram used to record and organise information in a way the brain finds captivating and easy to process. Thoughts, ideas or facts are laid out around a central theme so that you can clearly 'see' their flow across different levels.

Unlike linear methods of recording information, a Mind Map doesn't rely on large amounts of written text but instead uses curved lines, symbols, keywords, colour and images - all with brain-boosting benefits behind them.

The technique was first developed and popularised by bestselling author and speaker, Tony Buzan, in the 1970s and is now used by millions of people worldwide - in business, at school or at home.

Company logos associated with users of iMindMap: Disney, BBC, Ministry of Defence, NASA, Microsoft, Intel

Why Mind Map?

In its simplest terms, Mind Mapping helps you think better. It's an easy, intuitive way to capture information and ideas that will enhance your thinking across multiple factors:

What is Mind Mapping creativity bulb


A brain representing memory


A flip chart representing productivity


A camera representing clarity


These powerful benefits can be applied to any thinking task to improve your performance at work, school or home.

  • Designing & delivering presentations
  • Organising information and teams
  • Brainstorming & developing ideas
  • Taking notes and recalling information
  • Planning time and projects
  • Managing meetings

Why iMindMap?

iMindMap is designed specifically to harness and maximise the benefits of hand-drawn Mind Mapping, but with the added editing and sharing capabilities that software can offer.

The power of Mind Mapping lies in its visual and flexible nature, and iMindMap exploits that to the full, with unique features such as 3D View, integrated flowcharts, free-form Brainstorm View and Branch Art.

People within organisations and educational institutions around the world are already seeing the benefits of iMindMap - start discovering them yourself today.

"Your Mind Mapping software has transformed our business & become a part of our cultural DNA"

Wheaton Wealth Partners logo

Wheaton Wealth Partners, USA

"ThinkBuzan's Mind Mapping software is the most creative piece of technology I've ever used."

Porchester School logo

Graham Cullen, Head Teacher, Porchester School, UK

"iMindMap helps me immeasurably at work, and keeps me focussed managing risks for the international space station."

International Space Station logo

Trent Keeble, International Space Station, USA


"iMindMap is one of the most useful organisational tools that I use on a daily basis. An invaluable tool in helping me succeed at work."

PopCap Games logo

Neil Quiogue, PopCap Games, Ireland

"iMindMap gives a professional edge to a creative and fun process. It is a fantastic tool for teaching - I just wish I'd started using it sooner."

Accountancy lecturer logo

Alison Jones, Accountancy Lecturer, UK

"No other Mind Map software affords the ability to quickly gather thoughts, brainstorm, develop and flesh out new ideas. Both functional and fun to use!"

UCD Michael Smurfit Business School logo

Tom McDermott, UCD Michael Smurfit Business School

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